VDL Bus & Coach will present a new coach model at the IAA. This is the first result for the tour segment of a recently implemented strategy that revolves around integration and rationalization. At the same time, VDL Bus & Coach will introduce a new logo. 

This new logo will be used throughout the organization and will soon adorn all the products. "This new coach is an important step forward", explains Remi Henkemans, CEO of VDL Bus & Coach, "and forms the core of our product strategy.  The imminent market introduction clearly demonstrates how VDL Bus & Coach is going to position itself in the future."

VDL Bus & Coach will focus on the long-important coach market with a wide range of products. The arrival of the new coach marks the beginning of a new era of modularly built vehicles sold under the VDL brand name. The development of the new coach   revolved around the operator,  the driver and the passengers. Economic qualities combined with a high degree of comfort are the result.

The new VDL coach will celebrate its world  premiere at the IAA 2010 on the VDL Bus & Coach stand in hall 11 (stand B35). The company will provide detailed information about the product and the strategies at that time. VDL Bus & Coach will present the entire family of products under the uniform brand. In addition to the first model of the new coach range, VDL Bus & Coach will also present the new look of the public transport buses. VDL Bus & Coach,  a division of the Dutch VDL Groep,  is one of Europe's leading manufacturers of coaches and buses for public transportation. VDL Bus & Coach stands for 100% bus/coach: as supplier of the entire range, the company offers a wide   product selection, fully manufactured in the Netherlands and Belgium. With 1,800 employees, VDL Bus & Coach has representatives in more than 30 countries worldwide.  Having service points in all the countries where the vehicles are sold guarantees continuous availability.