On October 16th, the 20th edition of Busworld exhibition was held in Kortrijk, Belgium, bringing together over 60 bus producers and other 230 spare parts manufactures from 32 countries in Kortrijk exhibition hall.

Kinglong bus stand in Busworld 2009

China bus leading brand - Kinglong was once again on behalf of China bus makers to present its latest products- XMQ6900 midium-sized coach and XMQ6120, which was also the third landing in Europe Busworld for Kinglong bus.

It is reported that XMQ6127 and XMQ6900 to be presentd on the show, marching from Xiamen, China to Germany, has successfully went through along the famous ancient Silk Road. The whole travel lasted 15 days and traveled 12.5 thousand kilometers, creating the longest mileage in China bus history and became a pioneering for China bus.

Kinglong bus won the award of " Bus Builder of the Year 2010" at Busworld 2009

As the first China bus maker to go out of the domestic door, Kinglong is characterised as the world-class passenger bus manufacture through its continuous improvement and powerful strength on the contest with overseas bus producers.

Back to the nineteeth of last century, Kinglong has set up an Internationlization Strategy to open up a new blue sea for the company's development when the domestic passenger bus maket fell into a terrible price war, the far-sighted movement of which has made Kinglong become the earliest and the largest passenger bus maker on export makert and own the prestige and strong brand power to compete with the world. The cumulated valuable experience has become the strong gene for Kinglong's futural develpment.

"There are two ways to go abroad, one is "nomadism", which relys on contingency orders, a single shot at a different place to catch fish when the fish itself swims over.", Mr. Zhu Guoqiang, Vice President of Kinlong bus said, "But the effective way is the second one, so called 'agrarian society'. In this way, people themselves plan on wasteland planting, irrigation, and the autumn harvest with their own hard labors."

Kinglong bus chooses the second way to follow, with adhering to build their own brand, establish and optimise overseas service system, which have been proved to be correct with a series of achievement outcomes. After a few years of the pathfinding, the advantages on good quality, perfect after-sales service, very competitive price have successfully pushed Kinglong bus ranking among the world's leading passenger bus manufactures. Nowdays, Kinglong buses have been exported to 55 overseas countries and regions and got registered trademark in 112 countries.

As we know, Europe represents the world's most advanced bus manufacturing technology. In 2003, Kinglong passed the VCA certification and became the first China bus brand sold to European market. In the following 5 years, there is still only Kinglong bus from China dominated in Europe.

From 2008, Kinglong announced the yearly management theme of "International Year", of which year when Kinglong bus debut in Hanover Commercial Vehicle show on behalf of China bus makers.

In 2008, Kinglong bus successfully achieved export sales of over 3000 units and 1.4 billion yuan, an increase of 85% compared to the year of 2007. The export revenue contribution went up more than 25% for the first time.
 
"As we know, in international practice, 25% portation is an important symbol of company's internationalization and this is a milestone leap for Kinglong bus," Mr. Zhu Guoqiang pointed out.

Time comes in 2009, a tough year for the whole bus industry, the year demand plummeted and a serious decline in passenger bus market. On the face of adverse market environment, Kinglong turns to market cultivation strategy of deep plowing through the market, service optimization and brand cultivation. Through continuous efforts in marketing, Kinglong has made gratifying achievements in the export market.

Since June, Kinglong has achieved the amount of more than one billion yuan on export market for three consecutive months. From Jannuary to April, Kinglong exports over 1500 buses valued 6 million yuan, ranking the industry-leading place.

"Through the efforts of the first half of development, Kinglong have gradually returned to normal levels on export maket, a lot of orders currently under negotiation and the export volume of more than 1.1 billion yuan is expected this year." according to the person in charge of Kinglong overseas sales department.

Over the years of exploration and accumulation, Kinglong gradually mastered the way of internationalization to run the company and has basically completed in the worldwide network layout.

The goal of Kinglong bus is to export accounted 50% of the total corporate revenue, to be the highest in bus industry.